See new packaging innovations in one convenient place at PACK EXPO East
Get up to speed on the latest innovations in packaging and processing at PACK EXPO East, March 18 – 20 in Philadelphia. Don’t miss out!

Matt Reynolds

Matt Reynolds300 5e7249e5354e2A respected and trusted journalist in the packaging community, Matt Reynolds became Editor of Packaging World in 2018. With PMMI Media Group since 2014, Matt’s earlier career included editorial roles at Baking Management, Modern Baking, and multiple machine tool and fabrication publications. He was also Editorial Director of PMMI Media Group’s OEM magazine. Reynolds received his undergraduate degree from the University of Illinois, and he holds a MS in Journalism from Roosevelt University.

Materials & Containers
WM Doubles Down on Recycling: A Conversation with VP Brent Bell
WM just announced a billion-dollar investment in recycling infrastructure. We sat down with Brent Bell, VP of recycling, to see how the money will be spent (hint: AI optical sorters and new facilities), and what it means for pack design and PCR supply.
February 2, 2024
Haulers feed the tipping floor at WM's new Houston West Side material recovery facility (MRF).
Coding, Printing & Labeling
Mass Customization of Packaging Makes Cheerios' Heart Campaign Tick
For American Heart Month, consumers can personalize their own yellow cereal cartons to remind loved ones of heart health. These types of mass customization campaigns, in this case digital printing of variable data, are where digital printing can shine.
January 31, 2024
In honor of American Heart Month, Cheerios is offering the chance to purchase special-edition boxes or personalize your own for the ones you love.
Materials & Containers
Column: If Brands Need PCR, Why is Demand for rPET so Soft?
Many big brands owners have made ambitious sustainability commitments to use more PCR, and rPET is a substrate with lots of packaging applications. So why is it so cheap, and why is demand so soft, especially heading into 2024's 'preform season?'
January 31, 2024
NAPCOR PET bottle collection and recycling rates.
Package Design
Supply Chain Eyes 2027 for Switch from 1D GTIN to Digital Link 2D Barcodes
The GTIN 1D barcode has worked for 50 years, reliably making our packaged products go 'beep' at checkout. Poised to take its place is a more capable, internet connected 2D code representation of a GS1 standard URL called Digital Link.
January 30, 2024
Dominique Guinard (left), VP of Innovation at Digimarc and founder of EVRYTHNG, which Digimarc acquired, explained at AIPIA that Digital Link is about ready for prime time, with 2027 being a practical timeline to have infrastructure prepared for the switch.
Package Design
Active, Intelligent, Connected, & Otherwise 'Smart' Packaging Hits its Stride
The stars are aligning on multiple relevant fronts: consumer behavior, legislation, technology, and data management and capacity. This confluence of advancements is slowly but surely unlocking the potential of active and intelligent packaging.
January 27, 2024
Active and Intelligent Packaging Association’s (AIPIA) 2023 World Congress, Amsterdam.
Package Design
AB InBev Picks Active & Intelligent Packaging Tech Winners at AIPIA
AB InBev listened to a host of smart packaging tech pitches, but came away with these three winners as viable solutions to solve for on-pack 2D datamatrix challenges, semi-serialization for rewards programs, vision modeling, and more.
January 19, 2024
AlmaScience solves for AB InBev's desire for semi-serialization using datamatrix codes built right into Corona beer logos laser etched into the glass.
Sustainability
The Case for Concentrates in Smaller Packs in the Era of Shrinkflation
Tanu Grewal of Pinalen, Cloralen, and Ensueno Laundry cleaner brands: smaller packs of concentrated cleaning product improves sustainability profiles without short-changing consumers. But are consumers wary of 'shrinkflation?'
January 9, 2024
The Case for Concentrates in Smaller Packs in the Era of Shrinkflation
Sustainability
Starbucks: Bring Your Own Cup to Reduce Single-Use Packaging
Starting today, consumers will be able to use their own clean, personal cup for a contactless pour at every visit at all stores nationwide. The reusable packaging program can be used in drive-through, the Starbucks app, and in retail locations.
January 3, 2024
Starbucks says this milestone achieves a goal set in 2022 to make it easier for customers to use reusable cups and help Starbucks reduce cup waste sent to landfill.
Materials & Containers
How Advanced Recycling is Trying to Address the Plastic Waste Problem
Learn how used plastics are recaptured and remanufactured into new plastics and products through advanced recycling. And learn how this method produces materials that are indistinguishable from virgin plastics.
January 3, 2024
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Controls & Automation
VFD, PLC, and HMI Automation Switch Spells Productivity, Precision
Supply chain delays pushed Balpack to investigate new servo-electric VFDs, PLCs, and HMI components. Integrator HPE suggested Mitsubishi Electric.
December 14, 2023
Balpack’s new Star Wheel Capper.
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Top Stories
Haulers feed the tipping floor at WM's new Houston West Side material recovery facility (MRF).
Materials & Containers
WM Doubles Down on Recycling: A Conversation with VP Brent Bell
WM just announced a billion-dollar investment in recycling infrastructure. We sat down with Brent Bell, VP of recycling, to see how the money will be spent (hint: AI optical sorters and new facilities), and what it means for pack design and PCR supply.
Widely recyclable means that more than 60% of U.S. households can toss these materials into their curbside bin.
Sustainability
Do You Know Packaging Material Recyclability?
Retrofitting remote services is cheaper than purchasing new machinery, but cost of service is still the technology's top drawback for end-users.
Business Intelligence
Cost Brings Hesitancy to Adopt Remote Services and Monitoring
Labels and Leaflets
Labels
Learn About the Main Types of Labels and Leaflets Used in Packaging
Elevate Your Packaging Business: Discover the Key Trends of 2024
Sponsor Content
Elevate Your Packaging Business: Discover the Key Trends of 2024